Google Ads
Targeted Pay-Per-Click Tactics.
Google Ads: THe Victor Of Search REsults
Everyone has seen a Google Ad. They are easy to find, and difficult to avoid. There is no escaping the power of Google. So much so, that we have started to use Google in our daily conversation. Let’s use this prolific word to your advantage and boost business exposure quickly.
Google Ads are very useful for drawing attention to your business and get you exposure fast. This can be extremely helpful for generating online sales leads. These ads also have the advantage of combining the versatility of SEO and the high visibility of the ad, all wrapped up into one marketing technique. If you think this tactic is right for you, we want to ensure that you’re prepared for the high amount of traffic it will produce.
How Does it Work?
As a business, you will plan for keywords that you identify as buyer-intent, the ones you want your business to be associated with when someone is searching for a service you offer. Google Ads operate on a Pay-Per-Click (PPC) model. Each time an ad is clicked, the individual conducting the search is sent to your website, and a small fee is given to the search engine for having someone click on that ad.
PPC campaigns can be costly if done incorrectly and not optimized for your business, but can be very effective if you have the know-how to set one up. At Digital Spark, we are no strangers to creating high-value campaigns that result in significant ROI for a business. As a Google Ad specialist, we devise a thorough research plan for specific keywords your target demographic is looking for and implement them into ads to effectively gain your business traction. We take a careful approach over the course of the campaign to identify any shortcomings of keywords that are not optimal, and integrate new terms to ensure your money for each click converts into the sale you deserve.
the pay-per-click advantage
The primary benefit of using Google ads is to gain a temporary boost in business exposure. When running a Google Ads campaign in Pittsburgh, PA (and other localities), we aim to make sure you are generating sales and leads in the short-term, but also want to ensure your business gets that initial exposure to hit bigger goals in the long term. The sooner we get customers to trust you as the go-to place for the service or product they need, the sooner we can rely less on physical advertising and more on building your brand and developing impactful relationships.
Strategizing = Better ROI
A strategy that is commonly used to reduce cost of advertisements early on is to launch them incrementally. You don’t have to pour all of your money into them all at once. By identifying what your audience is searching for, and the volume of that search, we can determine the effectiveness of the ads that Google is showing. Over time, with careful research and planning, we can create an ad that Google recognizes as ‘useful and satisfying’ to the user searching, which then reduces the cost per click that you pay for the ad, increasing your profit turnover. More traffic while paying less – sounds like a win-win.
As a Google Ads consultant in Pittsburgh, PA, we strive to make sure your Google AdWord campaign is the most optimal for pushing you beyond your competition. We are Google Ads experts, and we pride ourselves in being able to deliver you the best possible service when it comes to the Pay-Per-Click model of marketing.
Interested in being at the top of the most used search engine in the world? Reach out to us today to talk about getting started!
As a Google Ads consultant in Pittsburgh, PA, we strive to make sure your Google AdWord campaign is the most optimal for pushing you beyond your competition. We are Google Ads experts, and we pride ourselves in being able to deliver you the best possible service when it comes to the Pay-Per-Click model of marketing.
Interested in being at the top of the most used search engine in the world? Reach out to us today to talk about getting started!
STRATEGIZING = BETTER ROI
A strategy that is commonly used to reduce cost of advertisements early on is to launch them incrementally. You don’t have to pour all of your money into them all at once. By identifying what your audience is searching for, and the volume of that search, we can determine the effectiveness of the ads that Google is showing. Over time, with careful research and planning, we can create an ad that Google recognizes as ‘useful and satisfying’ to the user searching, which then reduces the cost per click that you pay for the ad, increasing your profit turnover. More traffic while paying less – sounds like a win-win.
As a Google Ads consultant in Pittsburgh, PA, we strive to make sure your Google AdWord campaign is the most optimal for pushing you beyond your competition. We are Google Ads experts, and we pride ourselves in being able to deliver you the best possible service when it comes to the Pay-Per-Click model of marketing.
Interested in being at the top of the most used search engine in the world? Reach out to us today to talk about getting started!